Tracking Technology

Behind every conversion generated lies Matomy Market’s innovative tracking technology, built to provide accurate and reliable reporting metrics for campaign performance across multiple media channels, as well as support both rapid and long-term growth for our advertisers and publishers.

Key Tracking Features

Precise, comprehensive and accurate conversion tracking in real time and offline

• Advanced pixel tracking capabilities
• Server-to-server tracking
• User-based tracking
• Program-level conversion tracking

A variety of cost-per-acquisition payout models that fit your business

• CPC
• CPL
• CPS
• RevShare
  

Flexible multicurrency support

• Advertisers can pay in local currency
• Publisher get paid in currency of choice

Accurate reports in near- to-real-time

• Fully detailed and comprehensive conversion data including multiple subIDs, campaign and creative identification.
• Full CPS detail: “basket tracking”, including product level information.
• Aggregated statistics to show performance over time on a monthly, weekly and daily basis.

Robust Publisher API

• Supports automated communication with Matomy Market’s vast library of campaigns and creatives
• Comprehensive and easy –to-use remote report access
• Optimization capabilities

Product feed integration

• Automated processes for updating entire product catalogs.
• Supports CPS and RevShare models.

Proactive fraud control

Advanced publisher fraud tools for advertisers reduce fraud through diligent publisher screening and automated processes for detecting conversion fraud.

Optimization tools

Sales funnel optimization tracking that references multiple subIDs, traffic sources, campaigns and creatives in order to maximize yield.