Contributed by Eitan Burshtein, Senior Director of Product
In Uzi’s last post, he revealed some useful advice for online advertisers about the
fast growing media channel of Virtual Currency. In this post I would like to assist
online publishers and affiliates in using Adsmarket’s platform to help you start
making money in this media channel in a fast and easy way!
A couple of weeks ago Adsmarket released a version update that included a new
creative type called ‘Social Network TextAd’. My team (the under-the-radar/
behind-the-scenes types, aka PRODUCT MANAGEMENT) was very excited
about this release, because of what it offers to affiliates. Social Network TextAds
allow you to easily create banners for the virtual currency media channel.
Furthermore, this creative type is already used by our affiliates in additional media
channels which will be explained later on in this post.
So what actually IS a Social Network TextAd?
Each creative is built up from 4 elements:
Here is an example of a Social Network TextAd from the Adsmarket Platform:
Our new creative type has several advantages which make it very attractive to use:
- Affiliates can download a single creative via XML or mass creative download
using Adsmarket’s API. This is a very powerful feature which allows you to
easily retrieve a big number of creatives.
- The creative can be easily costumed by the affiliates according to their needs.
We provide the image and content (Title, description and flow) and the
affiliates can freely design the banner to boost their CTR!
- As you can see in the screen shot above, the Social Network TextAds support
multilingual offers. This is of course available only in non-English offers provided
by the advertisers.
As I mentioned in the beginning of my post, Social Network TextAds are already
used by affiliates, not only in the Virtual Currency media channel but in other media
channels as well. Those of you who run SEM campaigns will find this new creative
type very suitable and comfortable for your needs by retrieving the content of their
banner each element separately.
In this post I explained how we at Adsmarket intended that affiliates make use of
the Social Network TextAds and how our affiliates already making money by using
it in different ways. Do you think that you have more great ideas like these two? If
the answer is yes, we will be happy to hear from you!