Tag Archives: ofer druker

Ofer Druker: Facebook has not reached its potential for affiliate marketers yet…

Feb
28

Adsmarket CEO Ofer Druker‘s indicates that Facebook became a major source of media for performance advertising  and  predicts Facebook will take a bigger share in the coming 12-24 months:

On Feb 22nd and 23rd , 2010, the Israel Internet Association presented Web ’10, its 14th annual conference, held at the Avenue Conventions and Events Center near Ben-Gurion Air-Port just outside Tel Aviv, where Adsmarket is located.  As CEO of Adsmarket, I was invited to participate in a panel discussion: Creative Money – New and Innovative Business Model for the Web and Mobile on Day 1 of the conference.

I was asked about trends that I had witnessed in Adsmarket and in online advertising in 2009.  I should point out that affiliate marketing can be a volatile and fickle business, especially with 2009′s ups and downs in online advertising (See my 2009 Year-End Post) We know that as a performance-based affiliate network, 2010 will be Adsmarket’s best year yet, as we are investing more and more into developing the best product out there for affiliates, and the best platform for affiliate program management, as well as expanding our business in the US and Spain/LATAM.

In answering the question about trends I witnessed in 2009, I said then and I say now that Facebook is continually gaining a larger influence, and is significantly contributing  to online media and performance marketing.  Proving this,iIn the past 18 months or so we’ve witnessed enormous growth in the results and traffic we are getting from Facebook related media.  If, 2 years ago, a main source of media was Google, the pendulum is now its swinging to Facebook; their reach is growing that fast.  We expect that this trend will continue, with users on Facebook rounding 1 Billion sometime by the end  of 2011.

It will be the challenge of every affiliate network to accommodate this growth, and we expect to meet the needs of Facebook affiliates and advertisers head-on.

Happy New Year from Adsmarket

Dec
31




A Message from Ofer Druker, Adsmarket CEO

Dear Partners and Friends,

As the decade closes, we reflect on the challenges and milestones we acheived at Adsmarket, and look forward to the future with great expectations.

There is no doubt that 2009 looked very bad when we were planning it at the end of 2008, and it was full of challenges.   With amazing mutual effort, however, we crossed it with great success and many accomplishments.

We used this year to strengthen our foundation and to make progress with our goal of offering the best performance, results, and experience to our publishers and advertisers, and we remain fully committed to that goal going forward.

In 2010, we will keep putting our focus on building our technological capabilities, keeping our proactive approach and expanding our areas of activity together with our partners.

It’s a good opportunity to say thank you to all our partners around the globe that not only worked side by side with us to reach our targets but also make the road pleasant, fun and fulfilling. I would also like to thank all my colleagues at Adsmarket that made it happen with a lot of will, passion, and openness to learn and evolve.  

Have a great year, achieve your personal and professional goals, and have fun along the way!