Adsmarket CEO Ofer Druker‘s indicates that Facebook became a major source of media for performance advertising  and  predicts Facebook will take a bigger share in the coming 12-24 months:

On Feb 22^nd and 23^rd , 2010, the Israel Internet Association presented Web ’10, its 14^th annual conference, held at the Avenue Conventions and Events Center near Ben-Gurion Air-Port just outside Tel Aviv, where Adsmarket is located.  As CEO of Adsmarket, I was invited to participate in a panel discussion: Creative Money – New and Innovative Business Model for the Web and Mobile on Day 1 of the conference.

I was asked about trends that I had witnessed in Adsmarket and in online advertising in 2009.  I should point out that affiliate marketing can be a volatile and fickle business, especially with 2009′s ups and downs in online advertising (See my 2009 Year-End Post) We know that as a performance-based affiliate network, 2010 will be Adsmarket’s best year yet, as we are investing more and more into developing the best product out there for affiliates, and the best platform for affiliate program management, as well as expanding our business in the US and Spain/LATAM.

In answering the question about trends I witnessed in 2009, I said then and I say now that Facebook is continually gaining a larger influence, and is significantly contributing  to online media and performance marketing.  Proving this,iIn the past 18 months or so we’ve witnessed enormous growth in the results and traffic we are getting from Facebook related media.  If, 2 years ago, a main source of media was Google, the pendulum is now its swinging to Facebook; their reach is growing that fast.  We expect that this trend will continue, with users on Facebook rounding 1 Billion sometime by the end  of 2011.

It will be the challenge of every affiliate network to accommodate this growth, and we expect to meet the needs of Facebook affiliates and advertisers head-on.