Dear Email Marketers,
Recently, new research came to my attention and triggered a thought that would be terrible to miss.
According a Knotice study (PDF) of the first half of 2012, 36% of emails were opened on a mobile device, 26% on Mobile Phones and 10% on Tablets.
This is a major jump from the 20% in the same period last year.
The obvious thing is to check if your email is mobile friendly, but the more interesting one is to make some of the offers inside the email compatible to the on-the-go nature of mobile usage.
The next time that you plan an email drop, send another test and open it on a mobile device, preferably iPhone, and see how it looks. (iPhone users were responsible for 20% of the mobile opens). And maybe consider selecting shorter flow offers or mixing some CPI offers in the email. Maybe even add a “View on your mobile device” button to help your audience open the email in a compatible way.
Taking these findings into consideration on your next email drop should result in a better outcome, at least in my opinion.
I’m sure you can take it from here but if you want some help or more insights on Mobile & Email marketing contact your account manager or the Affiliate Services Team.Zion Karsenti is Senior Business Analyst at Matomy Media Group