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    Matomy Media Group

    Working across web, social media and mobile platforms, Matomy Media Group offers advertisers as well as agencies a range of digital advertising opportunities integrated through one gateway for game changing results.
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    Matomy Media is a global display advertising and SEM company providing effective media solutions for leading advertisers and agencies.
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Mobile Advertising

Email Marketing on Mobile – some quick numbers

Sep
19

Dear Email Marketers,

Recently, new research came to my attention and triggered a thought that would be terrible to miss.

According a Knotice study (PDF) of the first half of 2012, 36% of emails were opened on a mobile device, 26% on Mobile Phones and 10% on Tablets.

This is a major jump from the 20% in the same period last year.

The obvious thing is to check if your email is mobile friendly, but the more interesting one is to make some of the offers inside the email compatible to the on-the-go nature of mobile usage.

The next time that you plan an email drop, send another test and open it on a mobile device, preferably iPhone, and see how it looks. (iPhone users were responsible for 20% of the mobile opens). And maybe consider selecting shorter flow offers or mixing some CPI offers in the email. Maybe even add a “View on your mobile device” button to help your audience open the email in a compatible way.

Taking these findings into consideration on your next email drop should result in a better outcome, at least in my opinion.

I’m sure you can take it from here but if you want some help or more insights on Mobile & Email marketing contact your account manager or the Affiliate Services Team.Zion KarsentiZion Karsenti is Senior Business Analyst at Matomy Media Group

Mobile Marketing is all about immediacy, simplicity and context

Jun
26

Forrester Research just released their recent research paper “Mobile Marketing: Three Principles for Success”, in which author Melissa Parrish defines that immediacy, simplicity and context are the keys to the mobile universe. 

Looking at our activity, we do see that mobile users are more engaged with display ad units on their mobile devices than on web.  Mobile users find advertising on their mobile devices to be more personal thus accepting it more than desktop advertising. There is still room to grow with the number of purchases made on mobile; this number is expected to rise as purchase trust is gained through this channel.  Furthermore, in developing countries, mobile has surpassed desktop as the (and in many cases,only) method of internet access, therefore this channel may be the only online media they are exposed to and must be accepted as a viable commerce channel by the masses.

I think that one of the main drivers for this trend is the maturity of the advertising industry when entering the mobile arena.  Digital marketers have hit the ground running, are experienced and tech savvy, being able to give mobile advertising a much better starting point than desktop had.

Now, take that and think about how progressed tablet advertising is compared to desktop.

Here is another interesting research on this subject from the IAB
http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-051712_mobilediaries?gko=4021f


Zion Karsenti is Senior Business Analyst at Matomy Media Group

Mobile Advertising: Making it Big on the Small(er) Screen

May
26

Notes from a digital consumer:

More and more people are using their mobile phones more and more and more.  Obvious, yes, but what does it mean for digital advertisers, who are always looking for new ways to reach their audience?  It means that there are more and more opportunities to get a new customer just because today’s consumers are now almost constantly “plugged in” to something that can show them an interactive ad.

A question: How many men out there between the ages of 18 and death still bring a newspaper to the bathroom?  How many home cooks (okay, women, since advertising is all about profiling), still read recipes from a book?

There is very little digital down-time in our lives these days, and advertisers should be taking advantage of these golden, shared amongst humanity moments that, until now, were the gray, “no reception” areas on the map of digital ad exposure.

Another notable note worth noting is that it’s not just one device that we are using at a time.  When my husband watches t.v. his iPhone and his left eye are in constant communication.  One beep and he’s checking emails or the latest alert from his news apps, then it’s back to the game on the (original) small screen.  And his laptop is… on his lap.

There are no tablets in our house just yet, but we’re getting close, because I need a place to jot down ideas for this blog, and unfortunately, using a pen makes my hand cramp up.

This post was inspired by this post at Business Insider.  The post is about distraction, and a recent study concluding that almost 60% of test subjects distracting themselves from TV with their phones.

Interestingly for the online ad crowd, 46% of test subjects are distracting themselves from online video with our phones.  So online video is apparently more interesting than regular TV.  Fancy that.  I wonder whose ads we pay more attention to when all this is going on?  For those who watch online video (me, my kids, my 67 year-old father, and a few more), that’s double the digital ad exposure opportunity as well.

Check out the results from Business Insider below, and let me hear your thoughts in the comments below.  How do you think the phone addiction will play out for big brands and smaller advertisers?  What do you think we will see next in cross-platform advertising?

Daneka Soudak is the Marketing Communications Coordinator and Social Media Manager at Matomy Media Group.  Please contact me at Daneka.s@matomy.com

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