Fellow Adsmarket Group company XTEND, a display media company, has enjoyed the stewardship of Adi Orzel since its founding in 2006. Recently he joined AdExchanger.com, a leading site featuring interviews from top digital media players for his second interview. Below, an excerpt:
"Adi Orzel recently updated AdExchanger.com on his company’s progress in the past year.
AdExchanger.com: About a year ago, you suggested that there was a growing importance to the demand-side platform model and exchanges in XTEND media’s business. Where do you stand today in this regard?
We work very hard to increase activity on all existing exchanges (Right Media, Google, Appnexus, OpenX, etc,), and media buying has become a bigger part of our business model as an ad network. I think that the pure DSP model is endangered. The Invite Media deal… "
Read the full interview on AdExchanger.com.
Related:
Xtend Media CEO Orzel Says Ad Networks Will Need To Rely On Media Buying Skills To Survive


