Requirements:

•  BA Graduate from an art school (Bezalel, Shenkar, Holon Institute, Avni, Minshar, Ascola Meimad)
•  At least 3 years of experience in designing campaigns in the digital / online world-must
• Experience working with international companies and brands - a must
• Experience with Flash (integration with AS2/3), Photoshop and Illustrator-  must.
• Experience in print - must
• Experience in producing movies / animations - an advantage
• Fluent English, additional languages ​​- advantage
• Ability to work independently, creative and very motivated
• Ability to work under pressure multitasking
• A team player
• Knowledge of  the following technologies is  an advantage:
  html, css, indesign / xpress, after effect, 3dmax/maya
• Portfolio requested

If you are interested in this position, please send your CV to orit.s@matomy.c

]]> http://www.matomymarket.com/blog/new-position-available-graphic-designer/feed/ 0 http://www.matomymarket.com/blog/new-positions-at-matomy-media-group/ http://www.matomymarket.com/blog/new-positions-at-matomy-media-group/#comments Wed, 02 May 2012 10:24:36 +0000 Matomy Market http://www.matomymarket.com/?p=5554 Continue reading →]]>

Matomy Media Group is participating in Tel Aviv University’s hiring fair, happening today!

We are a fabulous company to work for, from the fast pace of the online advertising industry that makes our jobs exciting and challenging to the feeling of family that comes from a company invested in mixing business with pleasure and creating strong ties in a working environment.

If you are interested in joining the more than 250 employees worldwide at Matomy Media Group, send your CV to jobs@matomy.com.

Here is a list of the available positions as of May 2, 2012:

Software Developer
Senior Java Web Developer
Java Web Developer
Front End Developer
Java Web Developer
MySQL DBA (Applicative)
Affiliate Solutions Team Leader
Affiliate Relations Team Leader
Online Advertising Sales Manager
Account Manager
Business Development
Publisher Recruitment Manager
Product Manager
Art Director
Graphic Designer

To read a full description of each position, please visit our Careers page:

This year we are one of the supporting sponsors of the show so make sure you check us out in the conference brochure where you will see our logo on all of the notes pages!

A4U Europe is a true international conference with over 40 country representatives attending last year’s show. This year promises to offer the same international mix of exhibitors and delegates interested in the latest strategies and thinking to boost their performance in Affiliate Marketing, Social Media, SEO and the many other different options Performance Marketing now offers. http://www.a4uexpo.com/europe/opportunities/

This year A4U will be offering 3 tracks, allowing delegates to tailor their conference experience. Some hot topics that will be up for discussion in the 30+ seminar slots include; m-commerce tracking, mobile applications, voucher and incentive site strategy, social shopping and engagement, staying ahead of Google Panda style updates, Facebook strategies and competitor intelligence.

And let’s not forget that A4U wouldn’t be the same without the many networking receptions on offer including the official A4U Expo Party. http://www.a4uexpo.com/europe/networking/

What’s On in Barcelona?

Barcelona is steeped in history, art and great entertainment. You can combine city touring and beach bathing in the second largest city of Spain.

A few of the main attractions in Barcelona are the Picasso museum, the Gothic Quarter, La Rambla, Gaudi and La Sagrada Familia. Aside from these you might be interested to find out about some other places to go and things to see.

The Labyrinth Park is located outside of the tourist radius and some describe it as an ‘undiscovered treasure’. The oldest park in Barcelona, it is located just outside Horta in the north part of the city. http://www.tourist-barcelona.com/default66.asp?view=barcelona-attractions/labyrinth-park

You might want to make time for The Magical Fountain of Montjuc which is a must see. The fountain comes alive at night in a spectacular display of color, light, motion and water acrobatics.

If you find yourself with some energy at the end of your day perhaps you might consider preparing your own dinner at Cook and Taste – unique cooking classes where you can discover the secrets of traditional Catalonian cuisine.  http://www.cookandtaste.net/

Must have information:

Matomy Media Group is attending A4U Barcelona June 19-20.

We will be located at booth #58. For more information or to arrange a meeting with us at the show please contact: events@matomy.com

Banner advertisement is an essential part of both advertisers’ marketing mix and of publishers’ activities. The fact that your click-through-rates are declining just means you have to be more sophisticated when creating your ads! Wonderful banners not only draw higher CTR (meaning more incoming traffic to your landing page) but also encourage more publishers to run your affiliate program (meaning more users are exposed to your banners, and your brand in the first place).

I’m going to discuss the most important points to consider when designing the right creatives for your affiliate program.

Intrigue them with text - Keep the content short, clear and appealing. It’s a good idea to promote your brand’s core benefit and get users intrigued about your product. Power words such as “Free!” and “New!” can have a powerful impact on users, but make sure you use words that are right for your product. Moreover, make sure you have a big and clear call to action that conveys a sense of urgency. In fact, the call to action is so important that the whole banner should be designed around it and not the other way around.

A picture is worth a thousand words- Images should be used to send a quick and clear message of your product. Use your brand’s different images and be creative! Be careful, however, not to overdo it with too many images and colors in each banner.

Size does matter- Some of the basic sizes include 300X250, 468X60, 728X90, 160X600, 200X200, 336X280, 500X500 (html email creatives) and 110X80 (for Facebook). You should definitely have these but as mentioned before- the more the better, so feel free to create additional sizes such as 250X250, 550X480, 800X440, 234X60, 300X600, 720X300 and 125X125.

Play with formats

-          Static banners in GIF or JPG are a basic must, and it’s imperative you have a few to offer!

-          Animated banners in Flash or Animated Gif draw much more attention than their static counterparts. Keep in mind they the banners must support clicktags and that Google requires Flash banners to stop after 30 seconds, so you might as well make all your flash banners Google compliant (see full list of restrictions here)

-          500X500 HTML creatives are a must if you’d like email marketers to promote your program. When creating these consider who you want to appear as the sender and what you’d like the subject line to be. To avoid the junk filters beware of words such as “Free” and unnecessary punctuation such as !, $, %.

-          Video Banners drive high CTRs as well as high conversion rates because they allow for more info and are highly relevant to the product promoted. 300×250 is probably the best size but 336×280 and 800×440 are great options as well. In any case, try to limit the size to 40kb.

It’s a matter of trust- People need to feel secure when signing up or paying for an online service. A good match between the banners and the landing page reassures people as to the credibility of the site so make sure your banners match your landing page’s look and feel.

Refresh your stock- Banners lose their effectiveness after a few times, and users will then start to ignore them. This is why publishers love new banners. While you’re at it, check what works and what doesn’t, and apply your newfound knowledge in your next batch. Consider implementing some of your publishers’ feedback which you’ll surely be getting.

By implementing these tips you ensure an optimized and well-rounded creative library for your affiliate program. This means you have a better shot at getting great publishers on board, and more users clicking on your ads and making it to your landing page.

Author Shaked Markovitch manages advertiser affiliate programs as a member of the Affiliate Solutions Department at Matomy Market. You can contact her at shaked.m@matomy.com

Last month we launched a new section of our website, Program Search.  Many affiliate marketers go to 3^rd party aggregate sites for their research on what network has what offers, and we’ve made it one click easier, by making our entire database of affiliate programs available without logging in!

• Are you loyal to a particular category or want offers to monetize your traffic from a specific country?  Store pre-sorted lists as bookmarks so you can check back often and see what’s new in Travel, Daily Deals, Shopping, or Canada.

• Want to tell someone about an offer you’ve found?  You can share any offer on FB or Twitter or LinkedIn easily with share buttons for every program.

For those who don’t know how to search for things (I can’t believe I have to do this, but there will be some clueless dude out there who will ask.)  here’s how you use it:

1. Start here: http://www.matomymarket.com/publishers/program-search-2/

See the ugly yellow circles?  That’s where you click the dropdown arrow to select:

a. a country (allowed traffic)
b. a category (retail, daily deals, etc)
c. free text or Program ID (you would know these if you opened your newsletters!)

Then you click “Search our Programs”

On the next page you’ll see a list of all the programs that matched your search. If you don’t see anything, make sure you’ve entered search preferences!

If you want full details for the program, click the link View Program Details to see a bunch of useful details like a description, payout currency type, allowed countries, etc.

Program Search can be found here.  Bookmark it!

Let us know how you like working with the tool, what kinds of programs you want to see more of, and what other services you would like to see us provide!

Yet again ad: tech San Francisco is offering an exciting show packed full of seminars and sessions designed to provide you with top industry tips and information about future digital trends.

Discussion topics range from; Brand, Display, Innovation, Mobile, ROI, Social, Tablets, Targeting, and Video which feature in the Marketing Masters and Startup Spotlight sessions.  http://na.ad-tech.com/sf/conference/

For those of you interested in building new business, the main exhibition floor is a perfect place to network and forge relationships with the hundreds of exhibiting companies. A full list of exhibitors can be found here:  http://na.ad-tech.com/sf/exhibitors/

You might also want to take a trip down Innovation Alley or check out what’s going on in the Mobile Marketing or Social Zone. All three areas are located in the exhibition hall and showcasing demo pods. http://na.ad-tech.com/sf/sponsorship-opportunities-2/

What’s On in San Francisco?

San Francisco! Known as one of the top tourist destinations and ranked 33^rd out of the 100 most visited cities in the world.

The city offers heaps of vibrancy and plenty in attraction. In addition to the main tourist must-dos: Alcatraz, shopping in Union Square, and Fisherman’s Wharf.   You might be interested to hear about some recommendations more popular with the locals, than the tourists.

Cobb’s Comedy Club is a great place to keep the pace going after a high energy day at the ad: tech San Francisco show. This well-known club features an All-American line-up of comedians and you can also grab some quick snacks there too.  www.cobbscomedyclub.com/

For something a little different check out the Tourist Club SF. Despite its name you won’t find many tourists here, plenty of the locals don’t even know about this place! The Tourist Club is a German-style lodge that serves up beer and snacks. There are a number of different trails you can take to get there from the bottom of Mill Valley. http://www.touristclubsf.org/

Must have information

Matomy Media Group will be exhibiting at ad: tech San Francisco, April 3-4, booth #1321

To arrange a meeting with us at the show or to find out more information, contact: events@matomy.com

However, in favor of marketers everywhere, insights provided by Daily Deals Media show merchant deal satisfaction at the level of “extremely satisfied” rose 9% between July and December 2011.  Since average or less satisfaction ratings dropped, we can say that this vertical is still growing, albeit not quite as strong as it was one year ago, and merchants will continue to invest their marketing budgets in Groupon and its competitors.

At Affiliate Summit East 2012, I attended a session entitled “Effectively Monetizing Traffic with Daily Deals” which focused on new directions that sites like Groupon are taking to better meet their merchants’ needs, and what affiliate marketers can do to get the most out of this rather dynamic vertical.

 Session Attendees

1. Scott Ginsberg, Director, Publisher Development, Commission Junction (Moderator)
2. Peter Hamilton, Partner/CMO, HasOffers
3. Carolyn Kmet, Director of Affiliate Marketing, Groupon.com
4. Rafael Zelik, Marketing Director/Partner, affiliaXe Ltd

Trends of the moment

Mobile

Daily deals are being seen more and more on mobile devices and inside mobile apps.  The deals arena is definitely going towards mobile and geo targeting – Groupon, LivingSocial and others are good examples in how they offer creative that dynamically updates to show the most relevant ad to the consumer based on their location.

Personalization

Daily deal newsletters are getting more and more targeted and sophisticated.  If in the past we were all used to getting the same emails with exactly the same deals, that is now over.  Continuing the personalization trend directly to consumer inboxes, daily deals companies are starting to send deals newsletters based on your purchase history, favorite deals, and your shares and likes.

New verticals

When the daily deals trend started, (read my article introducing daily deals from last year), restaurant deals monopolized the offers.  One-by-one, merchants of different colors joined the ranks, widening the appeal for users and affiliates.

Travel

More and more daily deals are going into the travel arena, creating coupons for travel, starting with flights and up to complete trip packages.

Jewelry and Apparel

Jewelry and apparel are markets that haven’t been explored by the daily deals gold rushers, and we expect to see this vertical take hold in the near future.

What are the big daily deal sites looking for in their affiliates?

Daily deals sites make affiliates lives very easy by allowing easy feed and tracking options.  The session used Groupon as a case study, stating that they looking for innovation in promoting their brand.  They like new and proactive approaches and are willing to learn from their affiliates.

One caveat: It’s important to be as transparent as possible when promoting daily deal brands as they are very concerned with brand sentiment and user value.

If you are a publisher looking for daily deals offers to promote, click here to view all the Matomy Market offers in the Daily Deals category.

Nadav Trenter Moser

Sales & Business Development Manager at Matomy Market

In addition to flowers, chocolates, lingerie and old-timey shaving kits, Valentine’s Day fans are also looking to add a little lovin’ to their smartphones with fun wallpapers and screensavers.  There are also fun apps that will help you get ready for your big date, like Pretty or Not, which selects your sexiest you from photos you add.

We’ve put together a list of offers to promote that are a perfect match for Valentine’s Day at this link: http://www.matomymarket.com/specials/valentinesday/

GDC is one of the world’s largest and longest running game industry events, and with an expected attendance of more than 19,000 people over the 2 day exhibition (March 7-9). This exhibition is a must attend for anyone wanting to play a part in shaping the future of games.

This year GDC will be hosting over 400 lectures, panels, tutorials and round table discussions featuring a comprehensive selection of game development topics over 5 days, providing you with a detailed insight into the future of gaming. http://www.gdconf.com/conference/index.html

In addition to the conference and speaker sessions, GDC will be hosting a number of networking events, awards and parties helping you to get the most from your GDC experience. http://www.gdconf.com/events/

What’s On in San Francisco?

One of the most popular international destinations, San Francisco has many sights and activities to choose from, should you find yourself with some free time after the show.

Golden Gate Bridge, Alcatraz and the Cable Car tours are a few of the many attractions that San Francisco has to offer. There is also an array of exciting restaurants to host your culinary requirements and complimented by some world class Californian wines.  http://www.sfguide.com/restaurants.htm

If you would like to sample the San Francisco shopping culture, you must visit Union Square where you will find a mix of well know department stores and local boutique shopping. http://www.sfguide.com/sfshopping.htm

Must have information:

Matomy Media Group is a silver sponsor and will be exhibiting at GDC, March 7-9, booth #2334

For more information or to arrange a meeting with us at the show contact: events@matomy.com

1.   We’ve updated the look of our publisher and advertiser dashboards, making our system even easier to navigate and perform daily affiliate marketing and management tasks in.  We hope you enjoy the new look, and we want your feedback!

Functionality and navigation remain unchanged.

2. Additional languages:  We’ve added German and Russian language compatibility to the platform.  Here’s the full list of localizations now available: Dutch, English, French, German, Portuguese (BR), Russian, and Spanish.

To select a language, look for the flag icons located in the header area of your account.

A big thanks to the Creative Department and our Matomy Market product developers!