The E.U. Cookie Directive is a very hot topic in the area of digital marketing. The respective European Directive dates back over a year with a one-year grace period for enforcement and has already been implemented in most member states.
The law requires all cookies in Europe to be opt-in. There’s no need to emphasize the great impact that this can have on the online marketing industry. In order to enable continued targeting and personalized user experiences online, it’s best to look into the impact this new regulation has on you.
As an advertiser, user data collection is key for targeting the right audience and pleasing your users once they arrive at your site. It’s important to understand the enforcement of this law per E.U. country and move towards compliance in those in which you operate.
For additional information with respect to the E.U. Directive by country, contact your Account Manager today and we will be happy to assist.
To find out more about the E.U. Cookie Directive and how it is being implemented please visit http://www.ico.gov.uk/news/blog/2012/updated-ico-advice-guidance-e-privacy-directive-eu-cookie-law.aspx