A look back, and looking ahead to 2012

Dear Matomy Market Partners,

This was a productive year for Matomy Market, and as we are now busy with sorting our resolutions for next year, I wanted to share with you a short recap of Matomy Market’s activities in 2011.

We re-branded this year. In April, the Adsmarket Group became the Matomy Media Group, and Adsmarket became Matomy Market. But it was not just a change in name, look and feel. The purpose of the re-brand was to better utilize the synergy between the companies within our group and reflect our integrated offering to our partners, an offering that provides one gateway to multiple media distribution channels, platforms, and technologies.

We continued our expansion. In addition to our Matomy LATAM branch in Spain, we opened offices in the Netherlands, Mexico and Germany, so that we can now offer more localized affiliate offers and services. We strengthened the capabilities of our affiliate marketing channel in the United States by acquiring award-winning digital ad agency Adperio, which specializes in social media and virtual currency, and look forward to seeing new growth in 2012.

In September, we launched a new product, our affiliate program management platform. This product encompasses all of the know-how and technology features that we have acquired and developed over the years as an affiliate network.  We can now offer advertisers the ability to easily set up and manage their own affiliate program with Matomy Market’s platform and services.

For our publishers, we enriched our offers selection with exclusive campaigns from brand advertisers, entered new and emerging categories such as daily deals, broadened our international selection through our global branches, and most importantly, gave more attention to our long-tail publishers by setting up a dedicated Affiliate Services team that provides support to our publishers in finding their way in our network and growing their business.

And finally, to better communicate all these new products and services, we launched a new website for Matomy Market, emphasizing transparency regarding our products, offers, media channels and technology.

Looking forward to 2012, I am certain that affiliate marketing will continue to flourish, despite the unstable economic times that we are in. I talk to a lot of companies that are now looking to reduce costs and minimize risk, and affiliate marketing maintains its position as exactly right channel for that purpose.   Our industry is stable and strong.

The IAB’s Affiliate Marketing Council in the UK recently released their Advertisers’ Survey results, which indicate that the affiliate marketing channel is set to enjoy growth in 2012. Chair of the IAB Affiliate Marketing Council, Helen Southgate, commented: “Affiliate Marketing is one of the few channels that is a performance only model so it makes real sense for Clients to invest their marketing budget here as there is less risk. It was really interesting to see that nearly 20% of respondents said they spent over £100k in affiliate commissions a month and over one quarter said that affiliates account for more than 20% of online budgets.”

In 2011, we invested deeply in the innovations you see in our affiliate tracking platform, as well as placed emphasis on strengthening our services teams and enriching our network with many new merchant offers.  At this point I feel confident in handing over the reins to Assaf Suprasky as the new Manager of Matomy Market. Assaf has been with the Matomy Media Group for the last 6 years, the last year of which he was Senior Vice President of Publishers at Matomy Market. As for myself, I will continue leadership at Matomy Media and focus on the development of our new mobile advertising unit.

I wish us all a happy holiday season and a prosperous year in 2012!

Adi Orzel