The wonderful works of Gaudí, the awe inspiring Sagrada Familia, the breathtaking atmosphere at the Camp Nou – Barcelona, the heart of Catalonia is well known for many things but in the last week of February it was known for one thing: Mobile.

The Mobile World Congress (MWC), held at the magnificent Fira Gran Via this year certainly lived up to its expectations.

Tens of thousands of mobile enthusiasts flowed in – each with their own agenda, whether it’s a beginning app developer looking for monetization, global software companies or even the industry’s biggest and brightest looking to launch their brand new devices – anyone who’s anyone took a part in this monstrous event. And so did Matomy.

Matomy’s booth, located in Hall 8.1, aka App Planet drew the attention of hundreds of daily spectators looking to explore a potential partnership. The team this year consisted of six determined individuals including myself, Erez Gross, SVP Mobile led the assembly along with Adi Shitrit, Director of Mobile Advertising. Noa Benvenishti, Manager of  Mobile Product granted the technical and analytical guidance and Simcha Singer, Sales Manager took care of business (development). CEO of Matomy LATAM, José Luis Valdivielso sealed the list, meeting up with several major local players.

It’s truly hard to summarize my best bits from these four intense days but I’ll mention just a few.

APP discovery platforms – A growing revenue channel in the App world is emerging outside the traditional market landscape. The business model is based on increasing the user database by constantly adding new users to adopt the “app portal”. As a user, you gain access to various apps, which are promoted by catch phrases like “App of the day”, “Top apps”, “App reviewers” etc. Agencies and affiliate networks can collaborate with these platforms mainly by booking Burst Campaigns (delivering high amount of installation in a short period of time in order to reach the “Top Charts” in the App stores).

HTML 5 – Mobile content providers are penetrating the App world by developing HTML5 apps for their products. These can be found in the AppCenter of the carriers whereas the billing is made via telecom operator subscriptions. This business model enables mobile content providers to sell their wares directly to consumers rather than direct them into crowded app stores.

Real Time Bidding. A new dawn is rising in the online industry as the old fashioned non-educated bulk CPC and CPM buys are swiftly fading out, making room for RTB platforms. Many networks are either developing this technology in-house or acquiring DSPs as part of their repositioning endeavors.

Between the business, the prestige, the cocktail parties, the sightseeing, the innovation and the tapas! MWC is an absolute must for any mobile-driven activist out there. It was nothing short of a masterpiece.

Looking forward to MWC 2014!

Yaron Bartal
Senior Media Buyer

What’s on at ad: tech San Francisco?

We are heading to San Francisco for the digital marketers dream that is ad:tech!  Find us at booth #2217, April 9-10, 2013.

ad: tech San Francisco is the perfect opportunity to learn, engage and network with leaders and emerging new media in the digital marketing arena. The conference is offering a great line-up of keynotes, seminars and a start-up spotlight. Combine this with more than 250 exhibitors on the expo floor and thousands of visitors and you’re in for a show that’s going to to keep you on your feet from the moment the doors open..until they close! Click here to view the conference agenda.

In case you hadn’t heard the news, MediaWhiz is now a part of Matomy.  The folks from MediaWhiz will also  be joining us at our booth #2217. You can click here to view our location and the expo floor plan.

What’s on in San Francisco?

San Francisco! Known as one of the top tourist destinations and ranked 33^rd out of the 100 most visited cities in the world.

The city offers heaps of vibrancy and plenty in attraction; Alcatraz, shopping in Union Square, wine tasting and Fisherman’s Wharf. If you are interested in experiencing some of San Francisco’s hidden gems click here to find out all the things you could  explore that aren’t on the main tourist path.

Must have information

We will be exhibiting at ad: tech San Francisco, April 9-10, booth #2217
To arrange a meeting with us at the show or to find out more information, contact:events@matomy.com

 Anna Littner
Event Manager 

This was my first convention I have ever participated in for Matomy and it was also my first time in the USA, so my excitement was pretty high.

I arrived in Las Vegas 2 days before Affiliate Summit West started so I had the time to get used to the size of the new city I had never been to before.

To be honest, I didn’t have any idea what the show would be like and had heard lots of stories about the Meet Market and conference (intense networking) so at the beginning I was quite nervous.

When I arrived to the Meet Market on the first day to prepare our area I started to feel more relaxed and focused.  I knew what are my goals were and what I wanted to achieve at the show.

I met with our partners to discuss our new opportunities.  I focused on getting new exclusive campaigns, better payouts and better payment terms. It was great meeting our clients and really nice to see the face behind the email or the phone. I think that these meetings were important in order to increase the relationship between us and our partners, which is important for the future.

In addition to this, I had to find new networks that fit our division and approach them so we could start the working process- I had to search for networks that work with campaigns for incentive traffic.

ASW was great and it was a beneficial opportunity for me to learn more about the business and to be exposed to more topics that I wouldn’t hear about unless I was at Affiliate Summit. I met a lot of new people, learned about new businesses and at the same time understood more about ours as well.

Renan Lansmann
Account Manager 

It was all systems go at Affiliate Summit West last week when we attended the action packed conference in Las Vegas.

And let me tell you… there was a lot happening at the show! I’m not just talking about the constant networking, meetings and parties. We showcased our new booth, hosted a swish party at the Mandarin Oriental hotel, heard we made it in the Blue Book top 20 CPA networks!  and were happy to answer all the questions about the MediaWhiz acquisition which generated a lot of excitement and interest.

ASW kicked off with the Meet Market, famed for its fast pace and large volumes of people who pour in to forge new business relationships with the hundreds of affiliate networks and merchants at the show. The buzz word was ‘mobile traffic’ and people wanting to find out what our best offers were. Business cards were being exchanged at the blink of an eye and things didn’t even slow down when the Meet Market was plunged into darkness due to a power cut.

That evening we hosted our affiliate party in the Mandarin Bar at the Mandarin Oriental hotel. Our affiliate guests were wowed with the view, food, open bar, gifts, good music and great company!  If you weren’t able to make the party at ASW, fear not! You can get another opportunity to party with us at Affiliate Summit East in August.

The next two days were at the booth in the conference where the team was busier than ever meeting with existing partners and making new business.  Our giveaways flew off the table with people wanting to wrap their iPhone and Galaxy’s in Matomy branded phone covers!

Affiliate Summit is a firm favorite with us folks at Matomy. We look forward to seeing you all again later on in the year at Affiliate Summit, Philadelphia.

Anna Littner
Event Manager

Whilst most people already said goodbye to 2012 we made the most of what the year had left to offer with our year-end affiliate networking event that we hosted yesterday at the 4^th Floor venue - הקומה הרביעית.

Over 120 people attended our inaugural networking event to meet us folk at Matomy, network with affiliates, top media companies and enjoy some great food and drink in a stylish location.

Guests were welcomed by our CEO, Ofer Druker who spoke about Matomy’s global presence and plans for expansion in 2013. He also introduced Matomy’s mobile plan and vision for 2013 and the coming years.

We had a great event line up of speakers and were pleased to host Badri Mayuranathan, Head of Performance, EMEA at Inmobi who gave a presentation titled: Mobile Advertising, Evolution and Opportunity. We were also joined by Uri Admon, Game Designer and MBA Instructor at Tel Aviv University who spoke about mobile monetization, the app world and other interesting mobile and web trends.

Of course a Matomy hosted event wouldn’t be complete without hearing from one of our own! Jonathan Bartov, Mobile Media Buying Manager here at Matomy spoke about mobile media buying opportunities.

Guests networked throughout the day where breakfast and cappuccinos were a plenty in the morning and a gourmet lunch and wine reception was served in the afternoon. An extra treat came in in the form of our Matomy branded solar powered mobile phone chargers and mobile phone cases that guests took away with them and were very popular with everyone!

Thank you to everyone who attended our event making it the success that it was. Look out for more Matomy networking events coming soon in 2013!

For more information on Matomy networking events contact: events@matomy.com

Anna Littner
Event Manager

At this time of year, when most people celebrate the year that was, we at Matomy want to get a head start in 2013.

Join us on Monday, December 24^th for a memorable networking event. Mingle with top affiliates as well as thought leaders from top media companies and enjoy breakfast and lunch on us.

Our inaugural event will be hosted at the esteemed 4^th Floor venue (הקומה הרביעית) . Breakfast will be served on arrival followed by top-level presentations including Badri Mayuranathan, Head of Performance at Inmobi.

Enjoy the rest of the afternoon dining, drinking and networking. Make sure you taste the ‘Café Noir’ schnitzel and get your hands on some of our great mobile gift giveaways!

Our year-end affiliate networking event is a date for your diary in December. A perfect opportunity to catch up with us guys at Matomy, meet colleagues and forge new business relationships.

To register and to view the full agenda visit: http://matomy.eventbrite.com

Must have information:
When: Monday, December 24th
Where: 4^th Floor, 8 Haharash street, Tel Aviv – החרש 8 , תל אביב
Time: 9.30am breakfast and registration
Registration: http://matomy.eventbrite.com

One of the dominant conversation topics of Ad:tech NY 2012 was the traction coming from the emerging Video Advertising Eco-system. Much of the trendy talk and buzz words this year were related to video advertising, as many of Matomy’s long standing partners, as well as many new partners, turn their focus and operations to this new trend of the industry.

It seems that everyone recognizes that 2013 will be the year in which TV and Online advertising will almost entirely converge, as large budgets from premium advertiser’s shift towards the online world. The question that  everyone was talking about was- how do we take a piece of this cake?!

Of course, this question doubles up with the already much discussed emerging mobile arena. As mobile advertising continues its rapid trajectory, more marketers are likely to weave video and rich media into their mobile spots.

Good thing that Matomy Media Group is proving itself as a leader in these evolving ecosystems- welcoming the opportunities and challenges that await the online advertising industry of 2013.

Oded Shoham
Account Manager, Video Network